Plan!

Doug Leone says in his video here, where is your plan? 

The meaning is that the people who have a plan & strategy have no coincidence in their dictionary.

In order to create solid strategy marketers need to define action points on the following points:

Set Goals

• The number of quality leads to capture
• Increase in the number of the first-time purchasers
• Improvement in the performance of Assisted Conversion Parameters like registration, subscription(Email, Web Push, SMS) add to cart rate, product & category discovery

Segmentation & Personas

• Segmenting users based on demographics, interests, preferences, locations, jobs, industries.
• Defining user groups based on the stage of their lifetime
• Defining user action based on the stages of the user journey.
• Engagement Timeline and Maturity of Customers

Building Journeys

• Awareness: Identifying customers’ needs and providing the best possible solutions.
• Consideration: Providing the reasoning why the users should buy from you.
• Decision: Coming first in the race of why they should choose.
• Post Purchase: How can you help customers the best for the nextime?

Dynamic Content

• Personalized Messages with dynamic content
• Recommendation Engine Strategy for Funnel and User Lifetime Stage
• Timely Manner Content by looking at the lifetime of the user for each vertical
• Feedback Strategies Constantly

Multichannel Automation

• Email
• SMS
• Web Push
• Remarketing/Retargeting
• Ads
• Custom Channels
• Facebook Messenger
• WhatsApp

User Scoring Parameters

• Purchasers
• Non Purchasers
• Repetitive Engagement
• Silent Periods
• Lost Customers

Project Milestones

• Monthly
• Quarterly
• Yearly

If you do not have all the points above ready and defined to start the action, your dreams will never come true!

To make it true?

Reach us here: https://www.3wl.co/contact/